Data Science
Daraz Product Review Sentiment Analysis – E-commerce Insights
Daraz.pk
May 2024
End-to-end sentiment analysis platform transforming 1,800+ customer reviews into actionable business intelligence.
The Challenge
South Asian e-commerce marketplace needed data-driven approach to understand customer sentiment and extract actionable insights from unstructured review data at scale.
Our Solution
Built automated scraping pipeline with Selenium, sentiment analysis using TextBlob, and visualization dashboards. Transformed raw reviews into structured insights revealing satisfaction trends and brand performance.
Technologies
PythonSeleniumBeautifulSoupPandasTextBlobMatplotlibSeaborn
Results & Impact
- 1,800+ reviews analyzed
- Automated data pipeline
- Brand-level intelligence
- Actionable insights